WHAT IS STYLE IN PLAY?
LACOSTE STYLE IN PLAY is for men who thrive under pressure, men who play to win in whatever field they have chosen.
In their minds: focus on the goal at hand with conviction and discipline. They control the pressure with cool composure no matter how great the stakes may be.
These men know that success never comes easy: they leave nothing to chance, preparing for a challenge by giving 100%. The moment when it all comes together is a moment of focus: the defining moment when hard work is transformed into the elation of the challenge - this is the defining moment of STYLE IN PLAY.